I have the following pandas data frame: the_df = pd.DataFrame({'id':[1,2],'name':['Joe','']}) the_df id name 0 1 Joe 1 2 As you can see, we can read the second name as "Sarah", but it's written with special characters. I want to create a new column with these characters converted to latin characters. I have tried this approach: the_df['latin_name'] = the_df['name'].str.extract(r'(^[a-zA-Z\s]*)') the_df id name latin_name 0 1 Joe Joe 1 2 But it doesn't recognize the letters. Please, any help on this will be greatly appreciated. Continue reading...