[Python] no such option: --platform linux-x86-64 when running pip install --platform

I get an error:

no such option: --platform linux-x86-64
​

when using: python -m pip install --platform linux-x86-64.

python -m pip --version shows 24.2.

python -m pip install --help shows --platform argument in the list.

I can't find literally any results on Google, is there anything I am doing fundamentally wrong?

For context full command looks like this:

python -m pip install -r requirements.txt --only-binary=:all: --target ./python_example_app --platform linux-x86_64

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