[Python] msstore publish: We could not find a project publisher for the project at {DIR}

I'm trying to configure an application (Kivy framework, Python language, https://github.com/lyskouski/app-language) distribution via

msstore reconfigure --tenantId *** --clientId *** --clientSecret *** --sellerId ***
msstore publish -v -i .


And it's failing with an error:

info: Microsoft.Hosting.Lifetime[0] Application started. Press Ctrl+C
to shut down.
info: Microsoft.Hosting.Lifetime[0] Hosting environment: CLI
info: Microsoft.Hosting.Lifetime[0] Content root path:
D:\a\app-language\app-language\windows\dist
info: MSStore.CLI.Services.EnvironmentInformationService[0] Running on
CI. CI=true
info: MSStore.CLI.Program[0] Command is publish
We could not find a project publisher for the project at
'D:\a\app-language\app-language\windows\dist'.


pipelines are the next: https://github.com/lyskouski/app-language/blob/main/.github/workflows/build.yml

Could you guide me what I'm doing wrong? Thanks in advance

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