[Python] modifying tag for the item in tkinter treeview

is there any way I could modify the the tkinter treeview item tag? I know how to create item with tag with insert command, but when I:

tree.set(tree.selection()[0],0,'some text in red', tags='red')


I get TypeError: set() got an unexpected keyword argument 'tags'

The ultimate goal is to change row or column colors... Thanks!

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