Progress Debuts in DXP Wave by Independent Research Firm

Progress has reached a significant milestone: its debut in The Forrester Wave™: Digital Experience Platforms, Q4 2025, joining a group of nine vendors from around the globe recognized as the most significant digital experience platforms (DXPs).

Progress entered the evaluation with a robust composable Digital Experience (DX) portfolio, featuring Progress Sitefinity CMS, Progress Sitefinity Insight Customer Data Platform, Progress Sitefinity AI Assistant, Integration Hub (recipe-based data connectivity and workflow automation) and Progress Agentic RAG. Each solution is designed as a modular building block, enabling organizations to assemble and adapt their digital experience stack to meet evolving business needs.

This composable architecture empowers seamless integration not only across the Progress portfolio but also within the broader martech ecosystem. Organizations benefit from powerful generative CMS capabilities, flexible connectivity and workflow automation—all delivered securely and at scale. This inclusion marks a new chapter for Progress, which they see as a reflection of its commitment to innovation, adaptability and influence in the DXP market.

Why This Matters


Digital experience platforms are evolving rapidly. The market is no longer just about ticking feature boxes—today, it is about how well platforms orchestrate capabilities using AI to deliver real business outcomes. The DXP Wave evaluation recognizes the top vendors in the market. To Progress, the inclusion of its Sitefinity platform signals growing influence and readiness to help organizations accelerate digital transformation.

Wave Findings on Progress


The report states, “Customers praise Progress for its ease of use, low-code flexibility, and ability to support multisite management and personalization across complex digital estates.”

According to the report, Progress is “an ideal fit for midsize, multibrand organizations that manage dozens of microsites and portals for different audiences, such as banks, governments, manufacturers, and event producers.”

The report also notes that Progress “made quick work of integrating its Nuclia acquisition into its platform, resulting in an excellent search capability.”

Top-Line Results and Criteria Scores


Progress earned the highest possible score (5.0) in the Search criterion, powered by Progress Agentic RAG. This AI-native capability combines retrieval-augmented generation with real-time content assembly, transforming static websites into dynamic, trusted answer engines that deliver verified, hyper-personalized experiences.

Progress has a differentiated portfolio for complex authenticated use cases and rapid integration of AI-powered search. The Sitefinity platform’s ability to unlock siloed content, deliver trusted answers and dynamically assemble hyper-personalized experiences—all governed by brand standards and verifiable content—empowers organizations to accelerate innovation and deliver measurable value.

Customer Feedback


The Progress Sitefinity platform is trusted by global brands, public sector leaders and fast-moving enterprises to unify complex digital estates without adding complexity.

For example, the Royal College of Radiologists (RCR) consolidated content management and distribution into a single, scalable platform, serving over 20,000 clinicians and processing more than 200,000 imaging requests monthly.

Similarly, the Food and Agriculture Organization (FAO) consolidated over 300 sites for 2,000 editors, demonstrating scale, speed and security at every turn.

The Vision for AI-Native Digital Experiences


The Progress DXP strategy is centered on delivering AI-native authenticated experiences. The Sitefinity platform’s generative, adaptive capabilities enable organizations to rapidly build and deliver expansive digital experiences across websites, portals and applications. By leveraging AI to orchestrate content and personalize engagement, Progress helps brands simplify complexity, accelerate innovation and create meaningful connections with their audiences.

As Loren Jarrett, EVP & GM, Digital Experience at Progress Software, states:

“Being recognized in the DXP Wave is a major milestone for Progress and to us, it’s a reflection of our strategy to deliver intelligent, adaptive digital experiences. We are committed to helping organizations simplify complexity, accelerate innovation and create meaningful connections with their audiences.”

Looking Ahead


For Progress, the debut of the Progress Sitefinity platform in the DXP Wave by the independent research firm Forrester is more than an acknowledgment—it is a testament to the platform’s evolution and its role in shaping the future of digital experiences.

With a focus on AI-native orchestration, ease of use and adaptive, dynamically generated experiences, Progress is well-positioned to support organizations as they navigate the complexities of digital transformation.

To learn more about Progress and its inclusion in the DXP Wave, as well as the vision for AI-native digital experiences, download the report for free.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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